
The Final Copy of Ilon Specht
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L’Oréal’s iconic “Because I’m Worth It” slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
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Genre: Biography, Documentary, Short
Director: Ben Proudfoot
Actors: Alison Case, Ilon Specht
Keywords:The Final Copy of Ilon Specht